Sunday, February 28, 2016

When Motivating Others, Add CAUSE to CONTENT!



John Maxwell is a master communicator both on-stage and in his writings. I recently heard him say that the success of his books (and he has sold millions of them!) is based upon gathering his information but then focusing on IMPACT! This got me thinking out loud about how we as leaders can use that simple formula to motivate others!

Often when we are attempting to motivate or influence others, we rely often on our data, reasoned arguments, well researched content, etc. The problem is that we often stop there. I believe the best leaders use good data but they attach that to even better CAUSES. As Simon Sinek of YouTube fame proposes the WHY (or CAUSE) is always more powerful than the WHAT. Stated another way, effective leaders stress WHY something is important. WHY efforts are worthy of both our time and best efforts. WHY it matters!

Whereas not an exhaustive list, here are some strategies that help propel you from simple information to impact:

Tell Stories – stories are critical – I was listening to the Wharton School Radio (totally geeking out on that channel these days!) on SiriusXM. One of their guests was stressing the importance of telling stories of great customer service and the positive impact it had on improving his business. It created an atmosphere of friendly competition where his staff wanted to share their stories. Stories paint word pictures of the CAUSES that are most important to you!

Keep It Interesting – Author and speaker Omar Periu shared, “until you make it interesting, you are just someone’s interruption!” Find new and different ways to communicating content. Maybe simple signs instead of PPT. Bring in guests or clients to share what is important to them. Remember that people learn best in their own ways. Some are visual, some are auditory, some are tactile, and some need time to reflect. Mix you media and methods to motivate others.

BE Sincere – are you truly passionate about your CAUSE? Share what is most important to you. Talk more about what you are for versus what you are against. People (especially the millennials now in the workplace) like to feel they are part of something big and meaningful – give that to them!

Call to Action – Finally, as John Maxwell shares, it is important to always let others know what you want them to KNOW and what you want them to DO! A clear call to action helps generate focus that leads to the results you are looking for.

As always if I can help you and the people you associate with Get Better, Be Ready and LEAD OUT LOUD, I would invite you to email me or to visit my website below and see if any of the training or coaching experiences I offer can provide an impact! Also, as a bonus, if you go to my Out Loud Strategies website (www.outloudinc.com) and enter your contact information, I will send you a FREE guide to establishing a mentoring initiative program in your organization! Such an initiative would be critical in order to add value to your organization!

Yours in Leadership,

Bill Faulkner

Principal Consultant – Out Loud Strategies
Independent Coach, Speaker, and Trainer with the John Maxwell Team TM

Email = bill@outloudinc.com

Visit our website at: www.outloudinc.com

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